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Breaking Down the Silos
Harvard Business Review recently published the article “Advertising Analytics 2.0” in which it discusses the unprecedented amount of data available to help marketers manage their marketing mix in...
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Definitions for “Big Data” – A Starting Point
Written by Rob Lawrence, eSage Group’s Strategic Relationship Manager Will someone please tell us all, once and for all, just what in tarnation is Big Data? What is it? Where is it? Who’s doing what...
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Insights into Big Data and Marketing
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you...
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Cross Channel Customer Engagement Panel – Sept 12th
ama los angeles & esage group presents Cross Channel Customer Engagement On September 12, 2013, AMA Los Angeles and eSage Group presents the first in a series of panels on Cross Channel Customer...
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REGISTER NOW! September 12th Cross-Channel Engagement Panel in LA
Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile,...
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Repost: Breaking Down the Silos
I am reposting this because I have heard during several discussion over the past few days, how organizational silos are difficult to break down – harder than integrating the data. Thoughts? Harvard...
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Seattle Marketing Analytics MeetUp WrapUp!
Seattle Marketing Analytics MeetUp Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The...
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Immediate Job Opening – Mexico Based Microsoft BI Stack Engineer
The eSage Group is a Marketing Data Analytics firm established in 1998, headquartered in Seattle, Washington, USA. We have Fortune 500 clients including Disney, the LA Times, and Microsoft. Our...
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A Year in Review – LA and Seattle MeetUps
It was quite a year for both the LA and Seattle Marketing Analytic MeetUps! We had terrific speakers share on current topics! In LA, we had Nevious Osborne of Beats by Dre talking effective dashboards,...
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The Future of Enterprise Analytics
Over the last couple weeks since the 2016 Hadoop Summit in San Jose, eSage Group has been discussing the future of big data and enterprise analytics. Quick note – Data is data and data is produced by...
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